Making Spirits Bright Event Invites Sponsors to Support 2017 Effort

2016 event collected more than 76,000 pounds of food items, provided donations to 39 entities in Sheboygan County, presented by Sheboygan County Rotary Clubs

SHEBOYGAN, WI—April 3, 2017 — The organizers of the Making Spirits Bright lights show are already active planning for the 2017 holiday event and are soliciting sponsors and advertisers to support this year’s efforts. Sponsorship opportunities are available at many levels from $10,000 to $500 and include a variety of high value benefits, including logo and name recognition in all promotions within the park and all external communication efforts. In addition to sponsorships, individuals and organizations may place advertising in the event’s multipage booklet, offered free of charge to each visitor, as well as in-kind donations of goods and services. Sponsorships and donations to Making Spirits Bright, Inc., a 501(c) (3) organization, are tax-deductible.

Making Spirits Bright is a drive-through holiday lights show presented annually in Evergreen Park by the Sheboygan county Rotary Clubs. The organization’s goals are two-fold: to provide a unique holiday activity in the Sheboygan community and to gather much needed food pantry items. Visitors attending this free event are encouraged to make a food pantry donation as they drive through the park enjoying the sights and sounds of the holidays. These pantry items are then delivered nightly to the Sheboygan County Food Bank. In its fifth year in 2016, Making Spirits Bright was able to make a record donation of 76,332 pounds of collected pantry items to the Food Bank.

The event continues to grow annually, with more than 21,000 vehicles entering the park in 2016 and over 1,500 volunteers from area businesses, churches and organizations assisting in all aspects of organizing and producing this holiday tradition. Making Spirits Bright is truly a product of the efforts of the Sheboygan community for the benefit of the Sheboygan community.

The 2017 holiday lights show will run from the Friday after Thanksgiving through December 31, 2017. The event requires year-round planning and community support to create the lighted displays and pay for the electrical needs of the event. To learn more about sponsorship and advertising opportunities, please contact Gerry Plehn at (920) 234-2292 before July 31. Visit for event information.


Gerry Plehn – Making Spirits Bright
Steering Committee Chair
Telephone: 920-234-2292

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Rotarians, Board of Directors Thank All For “Making Spirits Bright”

Upon completion of a milestone fifth year it is with over flowing hearts that we a sincere thank you to all who assisted in the 2016 “Making Spirits Bright” event. 21,100 vehicles passed through the gates of Evergreen Park and 76,332 pounds of pantry items were generously donated to the Sheboygan County Food Bank.

Thanks again to our $5000 sponsors, Festival Foods, Grover Family Foundation, Rockline Industries, Frank G and Frieda K Brotz Family Foundation and Brenda Potter as well as many other returning and new donors who helped us reach our $60,000 goal for further development of displays. Thank you to all who attended and provided generous donations for the Sheboygan Food Bank as well as cash donations to allow further enhancements of the displays. Thank you to the over 1500 volunteers from businesses, organizations and churches who selflessly provided assistance before, during and after our event to ensure all park and Quarryview Center visitors received a memorable experience; and in some of the most challenging weather situations imaginable.

Appreciation would not be complete without noting our Making Spirits Bright committees, whose members continue to give their time and talents throughout the year to further improve all aspects of the event.

Gerry Plehn-Making Spirits Bright
Steering Committee Chair

Community Impact

Across the county, from Sheboygan to Random Lake to Plymouth and Sheboygan Falls, the food pantries, staffed by volunteers and operated by organizations such as Sheboygan County Food Bank and numerous churches, are vital to helping feed our families in need.

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We need your help in 2017! There are many ways that individuals and companies can help Making Spirits Bright create another memorable and giving holiday season. We look forward to hearing from you.

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Making Spirits Bright continues to grow thanks to our generous sponsors. We are still looking for companies in Sheboygan County who would like to sponsor a holiday program that gives back. We have collected over 200,000 lbs. of pantry items for the Sheboygan County food pantries since 2012.

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